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Alex Market

Case Studies

Alex Market Case Study

First application to locate the nearest Alex Market branch

Alex market application is the first application to enable the customer to locate the nearest Alex Market branch. The application helps customer find the latest offers.
Alex markets offer customer goods at economical prices depending on retail business of food commodities. Alex Markets pack legumes, sugar, vegetables and fruits to market it through Alex Market branches. Alex Markets offer additional subsidized goods to customers

The Challenge

Before beginning to designing the application, our team identified that the main problem was the lack of a very powerful and intact database. Another challenge was introducing a new online channel to target audience that might not be aware of how to use the social channels for their needs.

The Strategy

Our strategy depended on two key points:

  • Market research: in the beginning our team performed a lot of market research to
    • Create a huge and intact database with the all the market’s branches in Alexandria.
    • Classify the branches according to location.
    • Be updated with all promotions all the time.
  • Creating a new communication channel with target audience.

Services we Offer for our Projects

We are Search Engine & Social Media Experts

Online Business

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Accurate Analytics

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True Statistics

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Feature Points for this Project

Android Application was created “Alex Market”.
The key features for the application:

  • List all branches according to the customer’s location.
  • Provide how much time it takes to reach nearest branch (in minutes).
  • Provide distance to reach nearest branch (in km).
  • You can sort the branches’ list either alphabetically or by distance (walking – driving).
  • Provide more details about each branch with a detailed map and multiple paths with Google navigation service.
  • List all available promotions in details including; promotion name, description, expiration date and available branches.
  • Provide optional background service.
  • Detect customer’s location. Then search in nearest branches for available promotions. The user receives a notification about the promotion.
  • User can specify the search range for the branches by distance.
  • This application is provided in 2 languages (English – Arabic).