Market-IT team developed a strategy for “US Arab Radio”. The strategy mainly was based on “rebranding”.
As with any new website design, a solid foundation of understanding is the essential first step. Early stage was “research”, taking the time to fully comprehend the business and main requirements.
This research consisted of:
- Collecting data about the Radio.
- In-depth regular meeting with the team through Skype.
- A data and marketplace review.