El Yousr Case Study

Rebranding for an already existing prepare homemade food

El Yousr Media is considered a network for Sale prepare homemade food, Sale homemade food across multiple media platforms, serving consumers and advertisers in strong local markets, primarily in Alexandria.The network needed rebranding and improving for its digital presence.


The Strategy

Market-IT team developed a strategy for “El Yosr”. The strategy mainly was based on “rebranding”.
As with any new website design, a solid foundation of understanding is the essential first step. Early stage was “research”, taking the time to fully comprehend the business and main requirements.
This research consisted of:

  • Collecting data about the Competitors .
  • In-depth regular meeting with the team.

A data and marketplace review